Social Media Guidelines
The Mikkeller Way (Social Medias)
At Mikkeller, we deeply value the connection wehave with our community – whether it happens over a shared beer or through theconversations we spark online. Our social media channels exist to tell stories,share news, and offer glimpses into the world of Mikkeller. They’re also openspaces where you're invited to engage with us, ask questions, share yourthoughts, and be part of the dialogue.
To keep this space safe, respectful, andenjoyable for all, we ask that everyone follows a few simple ground rules:
1. Content and Conversations
The views expressed in user-generated contentdo not necessarily reflect the opinions or values of Mikkeller. We reserve theright to moderate or remove any posts, comments, or content that go againstthese guidelines or break the law.
2. Responsible Messaging
As a company rooted in the world of craft beer,we take our responsibility seriously. We do not share – or allow – content thatshows individuals under the age of 25 in alcohol-related contexts, or thatpromotes excessive or irresponsible consumption.
3. Keep It Respectful
We welcome open conversation, but we expect itto remain civil. Any form of harassment, threats, defamation, or discriminatoryremarks will not be tolerated.
4. No Spam or Unsolicited Promotions
Content aimed at promoting external products,events, or brands without a prior agreement with Mikkeller will be removed.This also applies to repetitive, irrelevant, or automated messages.
5. Third-Party Content
We have no influence over ads or suggestedcontent displayed by the social media platforms alongside our posts. Anythird-party links we share are offered purely for information – we do notendorse or take responsibility for external content.
6. Help Us Keep It Clean
If you come across content on our channels thatyou believe is offensive, inappropriate, or illegal, please let us know so wecan take appropriate action.
You can reach us at:
Thank you for helping us maintain a socialmedia environment that’s inclusive, respectful, and inspiring. We’re glad you’re here.
